Job Responsibilities

As a social media manager, you'll need to:

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube
• Oversee, plan and deliver content across different platforms
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch and manage new competitions and campaigns that promote your organisation and brand
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyse competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage, motivate and coach junior staff such as social media executives or assistants
• Manage a budget for social media activities
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments